ROAS Calculator
Work forward from what you plan to spend. The click rate is what the Ethicly network delivered over the last 90 days. Change any number to match your own.
What you pay per thousand impressions
Live Ethicly network rate
Ecommerce typically runs 2% to 3%
What you keep on each order
What that buys
Each step shows the rate that produced it.
Return on ad spend
2.53x
$1,266 revenue on $500 spent
Profit after ad spend
+$133
$633 gross profit at 50% margin, minus the $500 you spent
What you need to break even
With these inputs, 2.0% of clicks have to convert before the campaign pays for itself. You entered 2.5%. Anything above the break-even rate is profit.
ROAS by channel
Commonly cited ranges, revenue based like the figure above. Treat them as rough bearings. They move a lot between studies and between industries.
What moves this number
Most of it happens after the click. A faster page and a clearer offer will shift your conversion rate further than any change to targeting, and conversion rate is the input this calculator is most sensitive to.
On Ethicly you pick the publishers yourself, so start narrow and widen once something works. Run two or three creatives against the same audience and keep whichever one converts.
Other Tools
Try our other free tools
Run these numbers for real
Every Ethicly publisher sets its own CPM, currently $2 to $5. You see the rate before you buy, you pay it, and no part of your buy is auctioned. You also choose exactly which publishers your ads run on.