ROAS Calculator

Ad Spend ($)

Revenue Generated ($)

ROAS—Enter values

ROAS Benchmarks by Channel

Industry average return on ad spend

Search ads

4-8x

Social media ads

3-5x

Contextual display

2-4x

Programmatic display

1-3x

How to improve your ROAS

Tighten targeting

Focus on publishers whose audience matches your product. On Ethicly, you choose exactly which sites your ads appear on.

Test creatives

Run 2-3 ad variations and measure which drives the most conversions. Kill underperformers fast.

Optimize landing pages

Your ROAS depends on what happens after the click. Fast, focused landing pages convert better.

Other Tools

Try our other free tools

CPM/CPC/CTR Calculator

Convert between CPM, CPC, and CTR instantly. Free calculator for media buyers.

Ad Spend Calculator

Estimate impressions and clicks from your advertising budget.

Ad Size Preview

Preview your creative in all IAB standard ad sizes.

Budget Planner

Plan your campaign budget and estimated reach.

A/B Test Calculator

Check if your test results are statistically significant.

Revenue Calculator

Estimate your monthly ad revenue from page views.

eCPM Calculator

Calculate your effective CPM from revenue data.

Ethicly

Run these numbers for real

Every Ethicly publisher sets its own CPM, currently $2 to $5. You see the rate before you buy, you pay it, and no part of your buy is auctioned. You also choose exactly which publishers your ads run on.