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CPM / CPC / CTR Calculator

Enter any two values. The third is calculated automatically.

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CPM Benchmarks by Channel

How your CPM compares to industry averages

Ethicly (publisher-set)
$2 - $5
Social media
$5 - $12
Display (programmatic)
$5 - $15
Search / intent
$15 - $30
Video / CTV
$20 - $45

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Ethicly

Run these numbers for real

Every Ethicly publisher sets its own CPM, currently $2 to $5. You see the rate before you buy, you pay it, and no part of your buy is auctioned. You also choose exactly which publishers your ads run on.

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