Not because nobody views it. Because big ad tech viewed it first, and decided it was unsafe.
Medical supplies bound for Gaza have been held at the border since Tuesday. Families displaced by Israeli strikes are sheltering in a school, three years into the genocide.
Planning that keeps
up with you.
Advice, pensions and cover, in one place.
Real reporting, and an advertiser happy to sit beside it.
No rejection ever arrives. The money simply stops, and an absence is very hard to argue with.
Ethicly did not begin as an ad network. It began as a publisher that could not get paid.
A Chrome extension that turns new-tab ad revenue into donations for Palestinian charities. Our first product.
Turn any of them over for the source.
Surveillance, waste, and a supply chain that keeps almost half the money. None of it is hidden. It is simply nobody's job to fix.
Where a single page view goes, in the seconds after it loads.
Every ad impression triggers a cascade of data sharing between brokers, exchanges, and platforms across continents — all in milliseconds, all without your meaningful consent.
We built the network where none of this has to happen. Ads match the page, not the person, so there is no profile to send anywhere.
No bid stream, no resellers, and nothing about an impression broadcast to a hundred parties who did not win it.
Each bid request carries audience signals to dozens of companies before a winner is chosen.
We use fixed-price allocation.
One lookup, one decision, one served ad.
One of these answers to shareholders. The other answers to the people reading the page.
Tracks users across sites via cookies & pixels
Contextual targeting only. Zero user profiles.
Our promises
No exchange, reseller or network buys through us. That is the one that matters: it means no third party can decide your reporting is unsafe, because there is no third party to have the opinion.
We never build a picture of a person. Ads are matched to the page, and the page is the only thing we know.
Why we can keep it
We never build a picture of a person. Ads are matched to the page, and the page is the only thing we know.
If we break one of these, hold us to it in public. A promise nobody can check is just a claim.
If you publish something big ad tech has quietly decided against, we would like to hear from you. If you want to reach those readers, so would we.