A small team rebuilding ad-tech.
Ethicly is a privacy-first ad network. We connect advertisers to publishers through fixed-price contextual ads, without the surveillance, auctions, or data brokers that define the rest of the industry.
Pablo Meijer
Pablo started Ethicly after running smaller businesses in education and events, and realising how inaccessible ethical digital advertising was for founders like him.
The first product was Tabs for Palestine, a browser extension where each new tab turns ad revenue into donations for Palestinian charities. Ethicly grew out of that: the same model, extended to any publisher willing to run ads the same way.
What we actually built
Every format has a published rate. Advertisers pay it. Publishers earn a transparent share of it. No auctions.
Ads are matched to page content, not to the user. We don't build profiles, track across sites, or buy data from third parties.
Every publisher that joins the network is reviewed by a human. No automated category filters, no scraped lists.
Publishers pick the advertiser categories they'll host. Advertisers pick the publishers their ads will run on. Both sides can block in advance.