About Ethicly
We're on a mission to make digital advertising transparent, ethical, and accessible to businesses that want to do good in the world.
Our Mission
"To make digital advertising transparent, ethical, and accessible to businesses that want to do good. We believe that advertising should connect genuine brands with engaged audiences through fair, honest practices that benefit everyone involved."
Our Founding Principles
Integrity
We believe advertising should be honest, transparent, and beneficial to everyone involved.
Transparency
No hidden algorithms, no secret bidding wars. Everything is clear and open to our advertisers.
Impact
We help ethical businesses reach engaged audiences while supporting meaningful causes.
The Problem We're Solving
Traditional advertising platforms are often opaque, expensive, and dominated by big players. Small ethical businesses struggle to compete in complex auction systems and often can't afford the high minimum spends required by major platforms.
Meanwhile, consumers are tired of irrelevant, intrusive ads from companies they don't trust. There's a growing demand for authentic, ethical brands that align with personal values.
Ethicly bridges this gap by creating a fair, transparent advertising ecosystem where ethical businesses can reach engaged audiences without competing against unethical actors or navigating complex, expensive systems.
What Makes Us Different:
- Manual approval process ensures only ethical businesses
- Fair rotation system - no bidding wars
- Complete transparency in pricing and placement
- Low minimum spending requirements
- Focus on performance and ethical alignment
Who We Work With
We partner with businesses and organizations that share our commitment to ethical practices and positive impact.
Small & Medium Enterprises
Local businesses, startups, and growing companies looking for affordable, effective advertising.
Ethical Corporations
Established companies with strong values who want their advertising to reflect their principles.
Mission-Driven Organizations
Non-profits, social enterprises, and B-Corps focused on making a positive impact.
Meet Our Team
Built by entrepreneurs who understand the challenges of growing an ethical business.
Pablo Meijer
Founder & CEO
Pablo is a serial entrepreneur with a passion for building businesses that create genuine value. Before founding Ethicly, he built and scaled an online tutoring platform that connected students with quality educators worldwide.
He also founded a successful event company centered around house music, creating community-focused experiences that brought people together through their shared love of music and culture.
Drawing on these experiences in education, community building, and ethical business practices, Pablo created Ethicly to solve the advertising challenges he faced as a small business owner - making digital marketing transparent, affordable, and aligned with ethical values.