eCPM Calculator
Enter your total revenue and impressions to calculate your effective CPM.
Quick scenarios
What affects eCPM
Ad Placement
Above-the-fold and in-content placements earn 2-3x more than sidebar or footer positions.
Advertiser demand
What advertisers will pay follows the subject matter, not the quality of your readers. It reflects which businesses need to reach that audience and what a customer is worth to them.
Seasonality
Q4 (Oct-Dec) sees 30-50% higher eCPMs due to holiday ad budgets. Q1 is typically the lowest.
Ad Format
On a fixed-price network the format sets the rate, so a leaderboard or in-article rectangle earns more than a small side-rail unit.
Formula
eCPM
(Total Revenue / Total Impressions) x 1,000
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Turn your traffic into revenue
Up to 80% of gross, paid monthly on the first Friday. You approve every ad and your CPM is agreed with you, not bid. The minimum payout is $100 and anything below it rolls over rather than expiring.