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eCPM Calculator

Enter your total revenue and impressions to calculate your effective CPM.

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Quick scenarios

What affects eCPM

Ad Placement

Above-the-fold and in-content placements earn 2-3x more than sidebar or footer positions.

Audience Quality

Niche, high-intent audiences command premium rates. Finance and tech readers yield the highest eCPMs.

Seasonality

Q4 (Oct-Dec) sees 30-50% higher eCPMs due to holiday ad budgets. Q1 is typically the lowest.

Ad Format

Rich media and video ads earn significantly more than standard display banners.

Formula

eCPM

(Total Revenue / Total Impressions) x 1,000

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