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Ad Spend Calculator
Campaign Details
Total Campaign Spend
$1,500.00
~375,000 estimated impressions
30 days at $50.00/day
Campaign Breakdown
Day 1Day 30
Even pacing: $50.00/day for 30 days (4 weeks 2 days)
Week 1
$350.00
87,500 imp
Midpoint
$750.00
Day 15
Total
$1,500.00
375,000 imp
Projections
Daily
$50.00
12,500 impressions
Weekly
$350.00
87,500 impressions
Ethicly Benchmarks
$2 - $5
CPM, set by each publisher
$0.30 - $0.50
CPC, agreed per publisher
0.606%
Network CTR, last 90 days
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Every Ethicly publisher sets its own CPM, currently $2 to $5. You see the rate before you buy, you pay it, and no part of your buy is auctioned. You also choose exactly which publishers your ads run on.