Privacy Policy
Last updated: 31 March 2026
1. Who we are
Ethicly ("we", "us", "our") is a privacy-first advertising network operated by Ethicly Ltd. We connect advertisers with publishers using contextual targeting only. No user profiles are created, no cross-site tracking is performed, and no personal data is sold to third parties.
2. What data we collect
For advertisers and publishers (account holders): We collect the information you provide when creating an account: name, email address, company name, and website URL. This data is stored in our database and used solely for account management, billing, and communication about the service.
For website visitors seeing Ethicly ads: We do not collect any personal data. We do not use cookies, fingerprinting, cross-site tracking, or any form of user identification. The only signal used for ad selection is the approximate country derived from the request IP address, which is discarded immediately after the ad is served and never stored.
For Tabs4Palestine extension users: The extension does not transmit any browsing data, history, or personal information to our servers. Ad requests contain only the ad format type. No user identifier is created or stored.
3. How we use your data
Account holder data is used to: operate and maintain your account, process payments and generate invoices, communicate service updates, and comply with legal obligations. We do not use account holder data for advertising purposes, and we do not share it with third parties except as required for payment processing (Stripe) and hosting (Supabase, Vercel).
4. What we do not do
- We do not build user profiles
- We do not use cookies for tracking or advertising
- We do not participate in real-time bidding (RTB) or programmatic auctions
- We do not share data with data brokers
- We do not use third-party tracking pixels (Meta, Google, or otherwise)
- We do not perform cross-site tracking of any kind
- We do not fingerprint browsers or devices
This is not a policy decision. It is architectural. Our systems have no infrastructure to collect, store, or process personal data from ad viewers, even if we wanted to.
5. Data storage and security
Account data is stored on Supabase (hosted on AWS infrastructure in the EU). All data is encrypted in transit (TLS) and at rest. Access to production databases is restricted to authorised personnel only. We use row-level security (RLS) policies to ensure users can only access their own data.
6. Your rights
If you are an account holder, you have the right to: access the data we hold about you, correct inaccurate data, request deletion of your account and associated data, and export your data. To exercise any of these rights, contact us at privacy@ethicly.ch.
If you are a website visitor who has seen an Ethicly ad, we hold no data about you. There is nothing to access, correct, or delete.
7. GDPR compliance
Our contextual advertising model requires no personal data processing from ad viewers. No consent mechanism is needed because no personal data is collected. For account holders, our legal basis for processing is contractual necessity (Article 6(1)(b) GDPR) and legitimate interest (Article 6(1)(f) GDPR).
8. Changes to this policy
We will notify account holders by email of any material changes to this policy. The current version is always available at this URL.
9. Contact
For privacy-related enquiries, contact us at privacy@ethicly.ch.