Free Advertising Tools
Powerful calculators and utilities for advertisers and publishers. No sign up required.
Built by Ethicly, the privacy-first ad network. Learn more
For Advertisers
CPM/CPC/CTR Calculator
Convert between CPM, CPC, and CTR instantly
Try toolAd Spend Calculator
Estimate impressions and clicks from your budget
Try toolAd Size Preview
Preview your creative in all IAB standard sizes
Try toolROAS Calculator
Calculate your return on ad spend
Try toolAd Budget Planner
Plan your campaign budget and estimated reach
Try toolA/B Test Calculator
Check if your test results are statistically significant
Try toolFor Publishers
Run these numbers for real
Every Ethicly publisher sets its own CPM, currently $2 to $5. You see the rate before you buy, you pay it, and no part of your buy is auctioned. You also choose exactly which publishers your ads run on.