Every publisher sets its own rate, currently $2 to $5 CPM. You are quoted it, you pay it, and no part of your buy is auctioned to anybody.
Set a budget and see what it buys. The rate is the publisher's own, which across the network runs from $2 to $5 CPM, and the click-through default is our real 90-day network average rather than a flattering guess.
Every publisher sets its own CPM, and the live list runs from $2 to $5. Pick the publications you want and you are quoted their rate before anything runs. Nobody bids it up.
Spend it over a fortnight or a quarter, whichever suits. There is no minimum and no contract to exit.
How often someone who sees the ad clicks it. Our 90-day network average is 0.61%, against the 0.12% EthicalAds publishes for theirs. Contextual placement on an audience that chose the page does most of that work.
Your number, not ours. How often a visitor does the thing you wanted: buys, signs up, donates. We cannot see this, so treat the default as a placeholder.
What $1,000 buys
Impressions are billed only after a confirmed IAB MRC view. The figure above is what you are buying, not what we serve.
Standard IAB sizes, so an existing creative will usually drop straight in. Each unit is an aspect ratio rather than a fixed pixel size, so one creative stretches to fit desktop and mobile without a separate mobile version. If you do not have one, we build it with you.
| Format | Size |
|---|---|
| Leaderboard | 728 × 90320 – 970 px wide |
| Rectangle | 300 × 250250 – 336 px wide |
| Vertical | 300 × 600160 – 336 px wide |
| Native | Flexible300 – 600 px wide |
The left column is what you get. The right is the line item that would be on the invoice somewhere else.
The publisher's own CPM, quoted before you commit
No bid, no auction premium, no dynamic pricing
Creative built with you, at no charge
No design fee and no agency in the middle
Impressions billed only after a confirmed IAB MRC view
Nothing billed for bots, or for ads nobody saw
Category and geographic targeting
No data fee, because there is no data to buy
A human review of every campaign before it runs
No setup fee and no monthly platform charge
Stop or change the campaign whenever you like
No contract, no minimum, no exit fee
We review every advertiser by hand, and we will tell you honestly whether we can reach them yet.
Plan a campaign