Ad Budget Planner
Plan Your Campaign
Total Budget
$3,000.00
Daily Budget
$33.33
Est. Total Impressions
750,000
Campaign Timeline
$1,000.00
$2,000.00
$3,000.00
On Ethicly this is a ceiling, not a forecast. Budget is capped per day and unspent budget does not roll into the next day, so you are billed only for impressions actually delivered.
Even pacing across 3 months
$1,000.00 spent per month, every month
Budget Tips
Start small
Begin with a modest daily budget and scale up once you see results that work.
Test for 2 weeks
Two weeks gives you enough data to make informed decisions about your campaign.
Compare CPM vs CPC
CPM works best for awareness; CPC is better when optimizing for direct action.
Other Tools
Try our other free tools
Run these numbers for real
Every Ethicly publisher sets its own CPM, currently $2 to $5. You see the rate before you buy, you pay it, and no part of your buy is auctioned. You also choose exactly which publishers your ads run on.