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Ad Budget Planner
Plan Your Campaign
Total Budget
$3,000.00
Daily Budget
$33.33
Est. Total Impressions
428,571
Campaign Timeline
M1
$1,000.00
M2
$2,000.00
M3
$3,000.00
Cumulative spend after 3 months$3,000.00
Even pacing across 3 months
$1,000.00 spent per month, every month
Budget Tips
Start small
Begin with a modest daily budget and scale up once you see results that work.
Test for 2 weeks
Two weeks gives you enough data to make informed decisions about your campaign.
Compare CPM vs CPC
CPM works best for awareness; CPC is better when optimizing for direct action.
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Run these numbers for real
Ethicly gives you fixed CPM rates between $3-$10, no auctions, and you choose exactly which publishers your ads appear on. See what your budget could do.