Why Ethicly
An ad network built the way ads should work.
Most ad platforms track users across the web, auction every impression, and share a small cut with publishers. We do none of that. Ethicly runs fixed-price contextual ads on inventory we've reviewed ourselves.
How we're different
| Mechanic | Most networks | Ethicly |
|---|---|---|
| Targeting | Behavioural profiles built from browsing data | Contextual only. Based on page content, not the user. |
| Pricing | Real-time auction for every impression | Fixed CPM. The same rate every time. |
| Inventory vetting | Automated, category-based filters | Manual review. A human checks every publisher. |
| User data | Cross-site tracking, cookies, fingerprinting | None. We don't profile users. |
Our first channel
Tabs for Palestine
A browser extension that turns each new-tab ad impression into a donation for Palestinian charities. Our first, and still largest, channel.
Users install the extension specifically to turn their attention into funding for a cause they care about. That is the audience every Ethicly advertiser reaches first.