Every part of it, plainly.

What you get when you run a campaign here, and the one tag a publisher needs to carry one. No auction to learn and no audience to buy.

The platform

Six things it does.

Each of these is in the product today. Nothing here is a roadmap item.

1Campaign builder

Five steps from brief to live

Targeting, creative, budget, review. Sane defaults throughout, and the ad is shown exactly as a reader will see it before you commit to anything.

  • Step-by-step wizard
  • Visual preview at real size
  • Smart defaults you can override
  • Live once the publisher approves it
2Pricing

A fixed rate, not an auction

Each publisher sets its own CPM, currently $2 to $5 across the network. You see the rate before you commit and it does not move because somebody else bid more.

  • Publisher-set rates, $2 to $5 CPM
  • No bidding and no auction
  • A daily budget cap you set
  • Billed only on a confirmed view
3Analytics

What happened, while it happens

Impressions, clicks, CTR and spend as they land, broken out by campaign, country and publication.

  • Live dashboard
  • Historical trends
  • Per-campaign and per-publisher views
  • CSV export
4Billing

Every charge traceable to an impression

Filtered traffic is taken out before you are billed rather than argued about afterwards, and the funnel shows you what was removed.

  • Itemised transaction history
  • Real-time balance
  • Filtered impressions shown, not hidden
  • No data fees
5Targeting

The page, not the person

You pick countries, the publications you want by name, and the page context you want to sit beside. Nothing keys on who is reading.

  • Country and region
  • Publications chosen by name
  • Page keywords for contextual slots
  • No profiles, no cookies, no retargeting
6Conversions

Attribution without following anyone

A click carries a token, and your site reports back against that token. No third-party cookie, and no record of anybody who did not click.

  • Click-token attribution
  • Shopify pixel or a direct call
  • Counted once per click
  • Reported next to spend
For publishers

One tag, no build step.

Carrying Ethicly is a script element and a key. There is no SDK to adopt and nothing to keep updated.

One tag
No build step, no package to install, no framework required.
Your own key
Issued per site, so a key can be rotated without touching the others.
Context is optional
Add keywords and the slot fills on what the page is about.
Nothing blocks the page
Tracking is fire-and-forget. If it fails, the ad still renders.
How it works for publishers
your pagepaste once
<script src="https://www.ethicly.ch/ethicly.js"
  data-ethicly-key="YOUR_SITE_KEY"
  data-ethicly-format="300x250"
  data-ethicly-keywords="music, film"
  async></script>

See the rate before you plan anything.

Publishers set their own rate, $2 to $5 CPM, so you can size a campaign without talking to anyone first.

Plan a campaignView pricing