Connecting businesses withethicalprivacy-firstfraud-freetransparentfairdigital advertising.
Reach audiences that share your values, or monetize your audience with ads you can stand behind.
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Backed by Tech for PalestinePrivacy-first by design. No surveillance.
The problem with advertising today.
The platforms profiting from this have no incentive to change it.Users surveilled without consent. Publishers underpaid through opaque fees. Advertisers defrauded at scale.The platforms profiting from this have no incentive to change it.
Big Tech vs Ethicly.
Big Tech
Tracks users across sites via cookies & pixels
Ethicly
Contextual targeting only. Zero user profiles.
Big Tech built advertising on surveillance. We built it on trust.
How it works.
Launch campaigns with full transparency
No auctions, no guesswork. You choose where your ads run, set your budget, and pay a fixed rate.
✏️
Create
Upload your creative and set a fixed CPM or CPC budget
🎯
Choose
Pick exactly which publishers your ads appear on
👀
Approve
Publishers review and approve your ad before it runs
✅
Serve
Your ad goes live on approved sites with verified human traffic
📊
Track
Measure ROAS, impressions, and clicks without tracking users
✏️
Create
Upload your creative and set a fixed CPM or CPC budget
🎯
Choose
Pick exactly which publishers your ads appear on
👀
Approve
Publishers review and approve your ad before it runs
✅
Serve
Your ad goes live on approved sites with verified human traffic
📊
Track
Measure ROAS, impressions, and clicks without tracking users
Fixed pricing, no auctionCPM or CPCPrivacy-compliant, no GDPR liabilityVerified human traffic
Built for publishers who refuse to compromise.
Full control. Your site, your rules.Full control over what runs on your site, what it costs, and who gets priority.
Ad approval & rejection
Review every submitted ad before it runs on your site. Approve, reject, or request changes—you're always in control.
New ReleaseElevate
Elevate
Your
Content.
UpScrolled redefines how you engage with the digital world.
Get StartedDemo
AI
Fast
Global
UpScrolled
Approved
brew basket
Liquid
Therapy
Awaits.
Explore the Club
UpScrolled
Brew Basket
McDonald's
New ReleaseElevate
Elevate
Your
Content.
UpScrolled redefines how you engage with the digital world.
Get StartedDemo
AI
Fast
Global
UpScrolled
Approved
brew basket
Liquid
Therapy
Awaits.
Explore the Club
UpScrolled
Brew Basket
McDonald's
Why no auctions?
Per single impression
50–200 server calls
SSPsDSPsExchangesResellersTrackers
Privacy leakage
Each bid request carries audience signals to dozens of companies before a winner is chosen.
Fixed-price allocation: one lookup, one decision, one served ad.
Privacy leakage
Each bid request carries audience signals to dozens of companies before a winner is chosen.
Latency & UX
Header bidding and waterfalls delay page loads. More hops mean slower, heavier pages.
Opaque fees
Stacked take rates mean advertisers and publishers rarely see the full picture.
Fraud surface
Open RTB is built for scale, not trust. Domain spoofing and invalid traffic are chronic.
We use fixed-price allocation: one lookup, one decision, one served ad. Fewer parties, less leakage, faster pages.
Surveillance & data collection.
How the largest ad platforms assemble profiles—often without meaningful consent.
Surveillance and data collection
drag to rotate
Your data travels the world.
You just don't know it.
Every ad impression triggers a cascade of data sharing between brokers, exchanges, and platforms across continents — all in milliseconds, all without your meaningful consent.
2,230
companies sharing your data with Meta
747K
data points collected per person per year
200+
bid requests per single ad impression
$250B
spent annually on surveillance advertising
82%
of apps share data with third parties
4,000+
data brokers operating worldwide
Profiles built on people who never signed up.
One ad impression
1
ad impression leaves your browser
YOU
AD EXCH.
BIDDERS
BROKERS
Those days are now over with Ethicly.
Contextual placement. No profiles. No brokers.Contextual placement, no surveillance profiles, and no data-broker merge. Your users' privacy at the forefront.
Every impression is verified. Every time.
$1 in every $4 of programmatic spend is lost to fraud. We make it impossible.$1 in every $4 spent on programmatic advertising is lost to fraud. We built the infrastructure to make that impossible on Ethicly.
Example data · live numbers rolling in
You pay for real humans. Nothing else.
0%
Datacenter traffic billed
Blocked before serving
100%
Viewability verified
IAB standard enforced
Quarterly
Independent audit published
Externally verified
“We would rather serve fewer impressions and charge for all of them than serve more and charge for some of them.”
Fraud detection powered by IPQS and TrafficGuard. Impression data available to all active advertisers on request.
Where this came from.
Every network has an origin. Ours started in a new tab.
origin-story
Chapter 011 of 4
Tabs4Palestine
A Chrome extension that turns new-tab ad revenue into donations for Palestinian charities. Our first product.